A unique convergence of skills in business and finance, tactical marketing, and creative ideation.
Throughout my career, I have been successful in branding and positioning resorts, restaurants, spas, and wellness businesses. Insightful at identifying data-driven, omnichannel opportunities to promote revenue and sales growth, I am most proud of creating innovative campaigns that disrupt the norm, and provide measurable results.
A catalyst for inspiration, I thrive on designing effective integrated marketing and communication strategies across all channels, especially with digital marketing. With a keen, creative eye, I am adept in brand development, messaging, internal and external communications and PR, creative direction, content development, social media, email marketing, website development, app development, advertising, agency and vendor management, print publishing, photo and video production, event planning, experiential activations, and community outreach.
Awarded “Tourism Professional of the Year” in 2017 by the New Mexico Hospitality Association, I have positioned organizations to receive numerous awards and recognition on a global scale. 
IDEATION & ACTIVATION: creating and refining brand identities and strategy, managing a creative ecosystem, and developing connections to the consumer through storytelling and experiential activations.
Constructing and executing robust, trailblazing marketing and communications plans that disrupt the norm!
Brainstorming, promoting new ideas, spurring innovation, and gaining stakeholder engagement on new go-to-market strategies.
Mentoring, coaching, training, and developing team members. I am passionate about creating internal culture programs. You cannot succeed on your own! I owe my success to the people I lead.
Key strengths that I have honed over the years include global marketing management, strategic marketing, branding, rebranding, brand marketing strategy and execution, repositioning, creative direction, content strategy and development, digital marketing, digital media, integrated omnichannel marketing, public relations, public speaking, new product and service launch, market research, brand integration, market segmentation, new market expansion, data analytics, competitive market analysis, and positioning, staff and culture development, community outreach, and strategic partnership development.
Curiosity • Passion •  Innovation • Integrity • Gratitude
Fitness & Wellbeing • Adventure Travel • Cultural Exploration • Immersive Art Experiences

I can be reached at

Talent Plus Leadership Assessment is available upon request.
Back to Top