As Director of Marketing for El Monte Sagrado Living Resort & Spa, challenged to launch a new hospitality brand and drive market presence of this unique, ultra-luxury eco-resort in an untapped market. Hired an East Coast PR agency to assist in positioning the New Mexico retreat as a world-class destination complete with upscale De La Tierra restaurant and the award-winning Living Spa. Championed new website and national print ad campaign. Guided marketing team in media buying, event planning and advertising. Engaged local community with seasonal hosted events and wine dinners. Positioned the resort for its profitable sale within two years.