Handpicked to simultaneously launch, market and brand Ojo Santa Fe (opened as Sunrise Springs Spa Resort), a luxurious integrative wellness destination requiring brand continuity while serving as Director of Marketing for sister property, Ojo Caliente Mineral Springs Resort & Spa. Assumed marcom leadership for wellness research and programming including art and horticulture, organic farming, animal therapies, nature-oriented activities, and Native American teachings. Commanded brand strategy, creative direction, global marketing and media planning, PR, internal and external messaging, new photography and video, budget development and management, advertising collateral, digital marketing, social media marketing, and email campaigns. Co-developed core values and company culture program.
Outdoor private soaking in Ojitos.
Main spring-fed pond.
• #3 Best Destination Spa in US, Travel & Leisure’s 2017 World’s Best Awards
• Best Ahead of the Curve Innovation, 2016 Spafinder Wellness Travel Awards
• One of Seven Unique Wellness Getaways in the US, 2017 About.com
• One of the Best Spas in the US, 2016 American Spa Magazine
Wendi Gelfound awarded "2017 Tourism Professional of the Year" by the New Mexico Hospitality Association.
• Best Ahead of the Curve Innovation, 2016 Spafinder Wellness Travel Awards
• One of Seven Unique Wellness Getaways in the US, 2017 About.com
• One of the Best Spas in the US, 2016 American Spa Magazine
Wendi Gelfound awarded "2017 Tourism Professional of the Year" by the New Mexico Hospitality Association.
Spa relaxation area.
Spa entrance overlooking the spring-fed ponds.
Guests learn about horticulture in the garden.
Nearby hiking at Petroglyph Monument.
Expressive Arts Studio.
Guests learn about relationships with Silkie Chickens.
Yoga and meditation promote mindfulness.
Guests help train specially-bread Labrador puppies to become assistance dogs.
Medicine Wheel at the heart of the property.
Contemporary suites are spacious and filled with natural light.
Photo Credit: Doug Merriam, Kate Russell, Ryan Heffernan