Robard’s luxury boutique steakhouse was reimagined for a new generation of foodies, and inspired by its namesake, Howard Robard Hughes Jr.’s sense of adventure and pioneering spirit.
The new Robard’s redefined the classic American steakhouse with a menu that showcased sophisticated cuts of dry-aged beef, A5 Miyazaki Japanese Wagyu, fresh-catch seafood, innovative desserts, and handcrafted garden-to-glass cocktails.
Robard's back patio overlooking the 18th green of the Panther Trails Golf Course.
Interior bar.
As Regional Director of Marketing for Howard Hughes Hospitality:
• Directed brand refresh including an updated logo, internal and external messaging, new photography and video, website, collateral, menu boards, wine book, and to-go packaging.
• Collaborated with executive chef on new menu design.
• Directed PR effort and managed food writer visits, social media marketing and influencers, digital and email marketing, advertising, radio, and strategic community partnerships including Chamber and CVB.
• Co-created a glamorous opening party featuring a Howard Hughes look-alike. Collaborated on seasonal holiday event planning including New Year's Eve gala. Hosted partnership events, and off-site culinary and wine festivals.
• Designed new Private Dining Sales Kit (pictured below), and worked with the sales team on promotions to sell private events and weddings.
Guests were presented with a choice of customized steak knives to best complement the cut of meat they order. Frequent guests may have their initials carved into the knife handle for the ultimate personalized dining experience.
Robard's Opening Party Video.
Robard's Red Carpet Opening Party featured a skydiver in vintage flying gear who landed next to the 18th golf green on Robard's back patio. After being released from his parachute, a Howard Hughes look-alike emerged from the bushes carrying his gear, and sporting a crisp tuxedo.
Glamorously dressed guests relished the elegant, movie-style premier, and marveled in costume at photo stations as they wined, dined, and danced the night away.
Gift bags included house-made steak rub, truffle oil, and vintage airplane molded chocolates.
Howard Robard Hughes.
Guests received an animated sequence of their costume photos via email with Robard's brand with request to post on social media.
Skydiver approaching 18th Green at Opening Party.
New website.
Invitation to hotel guests with unique note from Mr. Hughes.
Wendi and Chef Ryan promoting Robard's on Houston Life TV.
Robard's Bee Colony featured on Good Taste with Tanji.
Yappy Hour on Robard's patio.
Gelfound designed Private Dining Sales Kit.
Robard's main dining room.
Figgin' Good Old Fashioned: peanut butter & fig infused bourbon.
Filet
Deconstructed French Onion Soup prepared tableside.
Live-fire wood roasted shellfish.
Smoking Dry-Aged Beef Tartare.
Grogan's Mill craft cocktail: light rum, dark rum, rye whiskey & disaronno amaretto shaken with guava purée & citrus, served with a smoking cinnamon stick.
Embossed menu covers and check presenters.
To-go containers and collateral.
Photo Credit: Rouse Photography