Sorriso Modern Italian Kitchen offers authentic regional Italian cuisine in the tradition of a neighborhood Trattoria with house-made Neopolitan-style pizza and pasta, delectable entrées, and an Italian artisan charcuterie.
The story of Sorriso centers around three Italian passions: great food, an exuberance for life, and the joy of sharing good times with those who matter most. We honor the family traditions with a distinctly modern flavor using the freshest ingredients in a warm, comfortable setting that evokes the kitchens and dining rooms of the Old Country. At Sorriso, share a meal, and share a smile.
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Regional Director of Marketing for Howard Hughes Hospitality overseeing Sorriso and Como Social Club:
• Directed branding, identity, and all creative including menu books, uniform design, photography and video, PR, internal and external messaging, new website, content strategy, social media, digital marketing, and email marketing.
• Designed opening collateral and signage, and all sales and promotion materials.
• Curated 1965 Vintage Piaggio Vespa for guest selfie spot, and vintage Vespa advertising posters for wall decor.
• Planned Sorisso and Como Italian-themed Grand Opening including an opera flash mob, interactive photo stations, live painter, and two Ferraris parked at entry.
• Created video of Lake Como, Italy, and Sophia Loren movie footage with a music soundtrack to play in a loop on giant video wall.
• Managed advertising, radio, event planning, and community partnerships.
• Generated $3.7m in revenue in first full year, up $2.2M over PY.
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Video of Sorriso & Como Opening Party featuring an "opera flash mob" complete with cellos and violins, a Vintage Vespa photo booth, live painter, activation stations, and Ferraris.
![Executive Chef Enzo Fargione.](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/618352bf-c53f-4763-9205-98ed52cdd2a1_rw_1920.jpg?h=4472a6eaff198fac5c68eb6ae7033ca7)
Executive Chef Enzo Fargione.
![General Manager and Wine Director Giorgio Ferrero.](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/36944fc5-9a1f-4eda-8883-07fdf5ce1708_rw_1920.jpg?h=7e4299968c9c553d76c5de2ae82abe32)
General Manager and Wine Director Giorgio Ferrero.
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![Chef Enzo appeared on Houston Life TV.](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/9bdad959-8b43-4bb7-a111-938d4e9b5378_rw_1200.jpg?h=c71b2cb0dbe8f716ad2d046dc829c92c)
Chef Enzo appeared on Houston Life TV.
![Wendi created "Sorriso Smile Sticks" for social selfies.](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/84bf23b4-4019-437d-9b72-b79394d5e096_rw_1200.jpeg?h=f8ba4a6026e3dcfabb7f37faa6161e22)
Wendi created "Sorriso Smile Sticks" for social selfies.
![Wendi created Sorriso Instagram frames for selfies.](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/a340c144-6f0a-4eaf-a2d7-0c6040d12988_rw_600.jpg?h=4dabc626d53f4ce9d7cd1e68b937ea6f)
Wendi created Sorriso Instagram frames for selfies.
Photo Credit: Rouse Photography, Wendi Gelflound