Sorriso Modern Italian Kitchen offers authentic regional Italian cuisine in the tradition of a neighborhood Trattoria with house-made Neopolitan-style pizza and pasta, delectable entrées, and an Italian artisan charcuterie.
The story of Sorriso centers around three Italian passions: great food, an exuberance for life, and the joy of sharing good times with those who matter most. We honor the family traditions with a distinctly modern flavor using the freshest ingredients in a warm, comfortable setting that evokes the kitchens and dining rooms of the Old Country. At Sorriso, share a meal, and share a smile.
Regional Director of Marketing for Howard Hughes Hospitality overseeing Sorriso and Como Social Club:
• Directed branding, identity, and all creative including menu books, uniform design, photography and video, PR, internal and external messaging, new website, content strategy, social media, digital marketing, and email marketing.
• Designed opening collateral and signage, and all sales and promotion materials.
• Curated 1965 Vintage Piaggio Vespa for guest selfie spot, and vintage Vespa advertising posters for wall decor.
• Planned Sorisso and Como Italian-themed Grand Opening including an opera flash mob, interactive photo stations, live painter, and two Ferraris parked at entry.
• Created video of Lake Como, Italy, and Sophia Loren movie footage with a music soundtrack to play in a loop on giant video wall.
• Managed advertising, radio, event planning, and community partnerships.
• Generated $3.7m in revenue in first full year, up $2.2M over PY.
Video of Sorriso & Como Opening Party featuring an "opera flash mob" complete with cellos and violins, a Vintage Vespa photo booth, live painter, activation stations, and Ferraris.
Executive Chef Enzo Fargione.
General Manager and Wine Director Giorgio Ferrero.
Chef Enzo appeared on Houston Life TV.
Wendi created "Sorriso Smile Sticks" for social selfies.
Wendi created Sorriso Instagram frames for selfies.
Photo Credit: Rouse Photography, Wendi Gelflound