Providing strategic marketing and positioning, creative direction, digital marketing, and e-commerce support for the only AAA, Five Diamond, and Forbes 5-star-rated hotel in Southern California since 1993.
Assisted with the launch of The Peninsula Spa & Wellness Center initiative entitled, "Life Lived Best" to include spa-style bath rituals, sleep-well amenities, meditation app, in-room video programming, plant-based Naturally Peninsula menus, and locally-curated wellbeing experiences.
Assisted with the launch of The Peninsula Spa & Wellness Center initiative entitled, "Life Lived Best" to include spa-style bath rituals, sleep-well amenities, meditation app, in-room video programming, plant-based Naturally Peninsula menus, and locally-curated wellbeing experiences.
![Royal Patio Suite](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/01846bff-7f12-4bfe-a06d-ae06b1c7f6e9_rw_1920.jpg?h=c25837bf311b5f281c5909a8cef53fd1)
Royal Patio Suite
![Grand Deluxe Suite 435](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/ff017638-eae9-4d7c-8171-facb4e813309_rw_1200.jpg?h=669f2696626d7485a9bf325e181399a5)
Grand Deluxe Suite 435
![Grand Deluxe Suite 535](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/2318dbba-5c94-4e43-90d6-f6c778052b5a_rw_1920.jpg?h=53601fe648061c7ad6a14c3dd89d67fc)
Grand Deluxe Suite 535
![Life Lived Best In-room Workouts](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/3af7e227-9252-4229-9d16-826cb7aa1578_rw_1920.jpg?h=29506e89521183379e77bfde909e6b2a)
Life Lived Best In-room Workouts
![Naturally Peninsual Plant-based Menus](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/6efe2c77-79ea-4b79-99ce-e5c4ad00ec18_rw_1920.jpg?h=5cd78de2ff7270d0a36f579ff0298641)
Naturally Peninsual Plant-based Menus
Sound Bath
![Functional Fitness](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/00089d3f-bcd4-4692-99b0-7e2a7dd96eee_rw_1920.jpg?h=667a1936ea3d6f320be12f31f0bbbf85)
Functional Fitness
![Redesigned dining menus with new illustrations for upscale Belvedere restaurant.](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/8c35be15-ac78-4c06-9b09-6a1bcf7aa49e_rw_3840.jpg?h=ecf1dace1097e2e53c576258bfc417ca)
Redesigned dining menus with new illustrations for upscale Belvedere restaurant.
![Exclusive dining pop-up with Michelin star Sushi Nakazawa.](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/41da357f-6fb6-4051-90ca-f4c13f4ed232_rw_1920.jpg?h=cb3351a3b980a9e56102cae8b0f74425)
Exclusive dining pop-up with Michelin star Sushi Nakazawa.
![Exclusive dining pop-up with Michelin-star Al Mare, Amore of Amalfi Coast, Italy.](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/2ccc5589-f266-4165-9b8a-c437a63ace45_rw_1920.jpg?h=313d97e7a640d9e8a9bb43c4c339c2e5)
Exclusive dining pop-up with Michelin-star Al Mare, Amore of Amalfi Coast, Italy.
As Marketing + Creative Task Force:
• Designed new dining menus with fresh, whimsical watercolor illustrations for the upscale Belvedere restaurant, and the Al Mare, Amore pop-up dining experience from the Amalfi Coast, Italy.• Developed campaign for month-long Sushi Nakazawa dining pop-up, including PR, email, and social media marketing. The joint collaboration with the Michelin-starred, NYC restaurant sold out in two hours and generated over $700k in room revenue.
• Worked with corporate digital and e-commerce teams in Hong Kong to launch the new Spa & Wellness Center brand initiative, "Life Lived Best." Created collateral with QR Codes to link guests to the on-site digital Wellness Portal offering meditations, in-room fitness routines, chef's plant-based menus, and hotel wellbeing events including sound baths, custom perfume scents with Voyage et Cie, and skin assessments with Biologique Recherche.
• Collaborated with PR team to attract high-profile social media influencers to visit and promote new F&B, spa, and wellbeing experiences.
SOCIAL MEDIA INFLUENCER CONTENT
![](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/89ff118e-be39-4f15-aa61-0869348d6497_rw_1200.jpg?h=2fd0d3de6dfd1e82a272bf2a7604725d)
![](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/fa1a9a0d-020d-44a4-8ce0-3279c8a54393_rw_1200.jpg?h=7510a999dfe459095e8251e9585db304)
![](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/609672b7-b56e-4fec-ba23-c4522bda70e5_rw_1200.jpg?h=bcfddf9830817db21a94340c50c5382d)
![](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/f352cec4-4148-46f4-816c-a76d831d636d_rw_1200.jpg?h=4ec1be5ee2cabe4877771e51add25532)
![](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/89b96e71-81cf-46ef-ac42-452e1db335c8_rw_1200.jpg?h=89ed81d07e1571c25729997dcf0a0904)
![Robert Indiana "Love" sculpture on The Belvedere Terrace.](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/cafcc59f-00fe-41b2-adc6-8e655b270191_rw_1920.jpg?h=7673288a0a72877c016aa300b864a27e)
Robert Indiana "Love" sculpture on The Belvedere Terrace.
![The Belvedere is home to a world-class contemporary art collection.](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/39f7e259-4735-424e-b135-d1d58c99d879_rw_1920.jpg?h=6d2934e12e3df6b5e2089e4edf85a41f)
The Belvedere is home to a world-class contemporary art collection.
![Wendi photographed The Peninsula's Living Room for Festive Afternoon Tea.](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/3e98b06a-ac9f-45bb-bf58-5a539f5152db_rw_1920.jpg?h=497e4c162e90fadfd8175a7fc044a1d2)
Wendi photographed The Peninsula's Living Room for Festive Afternoon Tea.
![Designed holiday brochure to include new luxury gifting initiative.](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/8b6b3fa3-f292-48b3-9659-f385b12223a8_rw_1920.jpg?h=4cdec4f999b46a5f711d18caf8f899fc)
Designed holiday brochure to include new luxury gifting initiative.
![Designed NYE Disco Ball collateral; art directed photo/video shoot for social media posts/Reels and email marketing.](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/687284e7-f6c5-4454-87d7-0e0c77548a40_rw_1920.jpg?h=7e55a9344a6ba5ba691e2bf0668be82d)
Designed NYE Disco Ball collateral; art directed photo/video shoot for social media posts/Reels and email marketing.
• Art director for multiple photo and video shoots. Spearheaded the hiring of a new social media agency to amplify a fresh, chic brand experience and attract a younger audience; optimize content and engagement, and drive attendance to various on-site events.
• Designed and produced Christmas campaign of print collateral and digital signage to introduce new gifting initiative and promote festivities.
• Created New Year's Eve Disco Ball campaign including mirror ball save-the-date invitations delivered by models on roller skates at holiday cocktail reception; photo and video Reels, social media posts, signage, email, and PR.
![](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/6b41bd82-c424-4ef6-9f23-38e7f2d9afe6_rw_3840.jpg?h=0e62aeee0557c82f1c1a5ef0e425120d)
• Designed print ad campaign for Gagosian Quarterly featuring Kathryn Newton, Daphne Guinness, and Jessica Chastain.
• Recrafted SEO keyword strategy, PPC, and digital display ads to drive 12:1 ROAS.
• Redesigned 50-page PowerPoint sales deck for all rooms, suites, and villas including photo retouching, and copywriting.
Click to view digital ad.
![](https://cdn.myportfolio.com/469a0b43-8b3f-4552-8534-8af3fe44044e/ad14ebf3-39c0-4250-885e-a29b557cc8fd_rw_1920.jpg?h=b64af86e75e84c328c9a21db9a497086)
Redesigned 50-page PowerPoint sales deck of rooms, suites, and villas with floor plans.
Photo Credits: Vanessa Tierney, Dylan and Jenni, @edurne_salas, Jessica Chou for Marie Claire, Christian Högstedt, Sushi Nakazawa. Belvedere Menu illustrations by @Jimandjuice.