Providing strategic marketing and positioning, creative direction, digital marketing, and e-commerce support for the only AAA, Five Diamond, and Forbes 5-star-rated hotel in Southern California since 1993.
Assisted with the launch of The Peninsula Spa & Wellness Center initiative entitled, "Life Lived Best" to include spa-style bath rituals, sleep-well amenities, meditation app, in-room video programming, plant-based Naturally Peninsula menus, and locally-curated wellbeing experiences.
Assisted with the launch of The Peninsula Spa & Wellness Center initiative entitled, "Life Lived Best" to include spa-style bath rituals, sleep-well amenities, meditation app, in-room video programming, plant-based Naturally Peninsula menus, and locally-curated wellbeing experiences.
Royal Patio Suite
Grand Deluxe Suite 435
Grand Deluxe Suite 535
Life Lived Best In-room Workouts
Naturally Peninsual Plant-based Menus
Sound Bath
Functional Fitness
Redesigned dining menus with new illustrations for upscale Belvedere restaurant.
Exclusive dining pop-up with Michelin star Sushi Nakazawa.
Exclusive dining pop-up with Michelin-star Al Mare, Amore of Amalfi Coast, Italy.
As Marketing + Creative Task Force:
• Designed new dining menus with fresh, whimsical watercolor illustrations for the upscale Belvedere restaurant, and the Al Mare, Amore pop-up dining experience from the Amalfi Coast, Italy.• Developed campaign for month-long Sushi Nakazawa dining pop-up, including PR, email, and social media marketing. The joint collaboration with the Michelin-starred, NYC restaurant sold out in two hours and generated over $700k in room revenue.
• Worked with corporate digital and e-commerce teams in Hong Kong to launch the new Spa & Wellness Center brand initiative, "Life Lived Best." Created collateral with QR Codes to link guests to the on-site digital Wellness Portal offering meditations, in-room fitness routines, chef's plant-based menus, and hotel wellbeing events including sound baths, custom perfume scents with Voyage et Cie, and skin assessments with Biologique Recherche.
• Collaborated with PR team to attract high-profile social media influencers to visit and promote new F&B, spa, and wellbeing experiences.
SOCIAL MEDIA INFLUENCER CONTENT
Robert Indiana "Love" sculpture on The Belvedere Terrace.
The Belvedere is home to a world-class contemporary art collection.
Wendi photographed The Peninsula's Living Room for Festive Afternoon Tea.
Designed holiday brochure to include new luxury gifting initiative.
Designed NYE Disco Ball collateral; art directed photo/video shoot for social media posts/Reels and email marketing.
• Art director for multiple photo and video shoots. Spearheaded the hiring of a new social media agency to amplify a fresh, chic brand experience and attract a younger audience; optimize content and engagement, and drive attendance to various on-site events.
• Designed and produced Christmas campaign of print collateral and digital signage to introduce new gifting initiative and promote festivities.
• Created New Year's Eve Disco Ball campaign including mirror ball save-the-date invitations delivered by models on roller skates at holiday cocktail reception; photo and video Reels, social media posts, signage, email, and PR.
• Designed print ad campaign for Gagosian Quarterly featuring Kathryn Newton, Daphne Guinness, and Jessica Chastain.
• Recrafted SEO keyword strategy, PPC, and digital display ads to drive 12:1 ROAS.
• Redesigned 50-page PowerPoint sales deck for all rooms, suites, and villas including photo retouching, and copywriting.
Click to view digital ad.
Redesigned 50-page PowerPoint sales deck of rooms, suites, and villas with floor plans.
Photo Credits: Vanessa Tierney, Dylan and Jenni, @edurne_salas, Jessica Chou for Marie Claire, Christian Högstedt, Sushi Nakazawa. Belvedere Menu illustrations by @Jimandjuice.