As Corporate Director of Marketing for Point Hospitality Group, implemented branding, positioning, strategic marketing, and creative direction for this wellness-focused boutique hotel group and their new lifestyle experience brand, SPOKEN. Six properties are located across California, Arizona, and Utah, most notably the newly reimagined Flamingo Resort, the Sandman in Sonoma County, CA, and Sky Rock in Sedona, AZ.
the SANDMAN: replaced digital marketing agency, built social media team and influencer following, introduced a new website, and enhanced messaging and content to reposition the hotel to meet topline revenues in Q1 2022 for the first time in 1.5 years.
• Led the repositioning and creative direction of the Sandman Hotel in Santa Rosa, CA.
• Secured media coverage as “#1 Most Destination Worthy Affordable Hotel 2021” and voted “#5 Best Roadside Motel” by USA Today 2021.
• Creative director for new, fresh and dynamic Sandman website (pictured above).
• Art-directed photo shoots, and collaborated with social media agency on influencer campaign.
SOCIAL MEDIA INFLUENCER CONTENT
The Backyard features a bocce court, and corn hole.
Pool floats for all ages.
Delectable dishes served at the Pool House.
Yoga classes every weekend.
Creative Director: Sandman Sales Kit
Photo Credits: Paul Dyer, Nikki Helley Ward, Danielle Joy Photography.