The Woodlands Resort is nestled among thousands of acres of natural forest landscape and is an ideal destination for families, couples, and groups. Boasting 402 guest rooms and suites and an array of resort amenities including two on-site championship golf courses, a world-class tennis center, a rejuvenating spa, a vast network of hiking and biking trails, and expansive Waterpark complete 1005-foot lazy river and 30-foot waterslide. The cuisine is as exceptional as it is varied across four distinct dining venues including the award-winning Robard's Steakhouse.
As Regional Director of Marketing for Howard Hughes Hospitality, provided creative direction and rebranded The Woodlands Resort and Conference Center to a destination resort to attract leisure guests with new imagery and video, website, PR, digital marketing, content strategy, social media, email marketing, advertising, and collateral.
• Created PR/social media campaign to attract Mommie Bloggers and Influencers to drive transient bookings for families.
• Drove increase in transient revenue by $1.6M in 2 years.
Created sales materials to attract East Indian weddings.
Worked with sales team to collect imagery from onsite events.
Worked with DORM to create new packages.
Art Director for several photo shoots. Worked with retoucher to brighten dated imagery.
The Woodlands Resort Spring Break promotion video.
Giant Adirondack Chair selfie spot.
Brand promise was also translated into Spanish.
Directed creation of new culture materials designed to engage staff with new brand promise.
Photo Credit: Rouse Photography